About

Founded in 2020, STAY LOW is an Independent Boutique Record Label and Talent Management Company.

We are a multi-faceted Independent Record Label and Management company dedicated to empowering artists across various disciplines, focused on creating a landscape that connects African talent to the rest of the world.

Our Mission: Developing, supporting & crafting sustainable careers across the entertainment landscape in Africa and throughout the world.

Our approach is centred around artistic integrity, artist & personal development.

Partners

STAY LOW falls under the Steyn Entertainment umbrella as part of the company’s vast entertainment portfolio. Steyn Entertainment has been dedicated to growing the African Entertainment landscape since the establishment of the business in 2015.

Good Work is a Stay Low event property that celebrates collaboration, creativity, and culture. Each edition features one international artist paired with a strong local lineup, creating an immersive live experience that bridges global and South African sounds — true to Stay Low’s vision of connecting communities through music.

A freestyle platform series giving rising and established rappers the space to showcase their talent, share their stories, and drop bars with beats by Shooterkhumz.

Extended Stay is a collaborative platform that brings international artists to South Africa for intimate live shows and creative music camps. The initiative focuses on globally influential mid-tier artists and fosters cultural exchange through music, art, and tourism — bridging Africa with the rest of the world.

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